Our Story

Isn’t it strange that one of the world’s trendiest nations hasn’t caught on to the Brazilian wax mania that has taken the rest of the world by storm?

Celebrities from Demi Moore to Gwyneth Paltrow have been credited with adorning the current Brazilian waxing craze. While waxing was a familiar ritual to most women, the boom was not seen until hit TV series Sex and The City shot the Brazilian to international prominence. The staff at NUA decided that action needed to be taken, so our team set out to educate the Japanese trendsetters and encourage them to take the plunge and also to provide a professional service at a reasonable price for all of those who are already addicted!